Marketing-Estrategico Strategic marketing

Marketing Strategic

The development of a Strategic Marketing Plan involves a deep analysis of the general and competitive environment of the company, as well as of the organisation, in order to outline general Marketing strategies: target groups, positioning, brand architecture, USP, communication tone, among others, which are the basis for outlining Marketing mix strategies: Product, Price, Distribution, and Communication/Promotion. The key to the success of a good Strategic Marketing Plan is the economic/financial analysis or coherence analysis that allows for determining investments, thus defining the sale and profitability objectives. A necessary process for any organisation that wants to gain a strong position in its market.